Alpa Cosmetics Group is an Israeli private company founded in 1933. It is the exclusive manufacturer & distributer of a variety of products in the Israeli market, and is one of the leading cosmetics companies in Israel. The group has an independent distribution network and currently employs more than 800 employees. The company's plant and distribution center are located in the Bar Lev industrial area. The sales, marketing and training offices are located in Herzliya Pituach. Among the company's customers are retail chains, pharmacies, private pharmacies and cosmetics stores throughout the country.